Guys, I think I've come up with some small improvements to the MeFi brand experience that will integrate it into the contemporary social sphere and really uptick your conversion rates on readership. It only requires a little integration work and some quick training of your writers to improve the follow-through experience that some really dynamic headlining can generate.
This doesn't dive deep into the improvements we can make, ad-placement-wise, but we can arrange a followup on that. You've got that whole sidebar on the right side that's almost deserted, and is some prime placement real-estate for comarketing campaigns.
Once you're willing to let go of your current flex layout formulation we can start talking with advertisers about full-frame advertising that my clients have found to be fantastic revenue streams for nominal impact on your clickthroughs.
Be sure to view this full-size to appreciate the totality of the UX.